I think there is fertile ground. I can think of three things. Freud thought that religion was man's reaction understanding his own mortality. There was a recent experiment that confirmed that a person's impression of their god's opinion was just drawn from their own. Essentially, god is a sock puppet. Finally, there's been a lot of work in the development of morality. Rules-based morality, which is what religions generally tout, is an earlier stage. It may be that religion appeals to some people because they are stuck in that stage.
If you'd like a good starting point on the subject, you might try "Breaking the Spell", by Dan Dennett.
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From the officers:
The ACA Lecture Series continues Sunday, October 11th at 12:15pm in the Austin History Center, 9th and Guadalupe. The building opens at noon. Texas Freedom Network's Dan Quinn will give us an update on their activities. The lecture is free and open to the public.