As to the substance of your message, "you" is the combination of your conscious and subconscious mind. Being that you learn by sucking information from your surroundings, it is likely that you grew up within a society where, on balance, violence was denounced and compassion was encouraged.
As such, this would likely be a base influence in the construction of "you" over time in that it was evident to some degree in most interactions between beings throughout your life - interactions that largely proved fruitful for both parties to one degree or another.
The presence of empathy has an evolutionary analogy in small (not necessarily human) hunter gatherer groups, whereby giving food to your neighbor increase the likelihood of future reciprocation. One evolutionary strategy is to remove your competitors from the competition - another is to create a symbiotic relationship where they come to rely on you. This results in a situation where your competitors/neighbors success is enhanced by your success creating an empathy positive feedback cycle creating a more resilient population.
Unfortunately in sufficiently large populations, there is enough giving to go around that small subsets of the population are able to take advantage of the situation by receiving the benefits without participating in the "work". Benefiting in this way drives many of the "problem" societies face.
As to the point of acting morally, it is not necessary to only do it to avoid punishment (i.e. no jail - regardless of religious perspective). There is however evidence that larger percentages of the population "contribute" in much more frequent and substantive ways when there is actual or perceived punishment for those not contributing yet still reaping the benefits.
For an enlightened being, having the 'rules' brainwashed in to them from a young age is not required for them to act morally. They act morally as they understand that their actions have consequences on other people - consequences that they may have experienced themselves from other peoples actions and know how it felt.
Knowing directly what it feels like or at least being able to imagine what it could feel like (through stories of experience or observations of others' experiences), the empathetic being also understands the premise of increased possibility of future reciprocation. The essence of the golden rule. Animals who live in some form of social structures have been observed to demonstrate at least a rudimentary version of the golden rule.
Basically, all that waffle above means that you are having a deep instinctive reaction that makes the idea of doing wrong by others very unpleasant. This is a sign of someone who has developed a strong moral compass and, more importantly, judges ones self upon those values such that it informs your actions and perhaps even desires.